What ChatGPT Thinks About PERS
Like most people over the last few months, we’ve been playing around with ChatGPT.
For those who aren’t familiar, here’s a great rundown of what ChatGPT is, how you can access it, how much it costs, and what you can use it for.
We recently asked our new robot friend a few questions about the PERS industry.
The key to successfully using ChatGPT is to craft specific and direct prompts to help it to deliver better and more accurate results.
Here’s our first prompt:
Give me 10 reasons people are hesitant to buy a personal emergency response system device and a counter-argument I could make to each reason in order to convince them to buy one.
Here’s what ChatGPT said:
Sure, here are ten reasons people are hesitant to buy a personal emergency response system device and a counter-argument you could make to each reason in order to convince them to buy one:
1. "I don't need it, I'm not at risk of falling or having an emergency." Counter-argument: Accidents and emergencies can happen to anyone at any time. Having a personal emergency response system can provide peace of mind and ensure quick help in the event of an emergency.
2. "It's too expensive, I can't afford it." Counter-argument: The cost of a personal emergency response system is worth the peace of mind and potential life-saving benefits it provides. There are also many affordable options on the market, and some insurance companies may cover the cost.
3. "I don't want to wear something that makes me look old or frail." Counter-argument: Personal emergency response systems now come in many styles and designs, some even disguised as fashionable jewelry. It's important to prioritize safety over appearance.
4. "I don't want to be a burden on my family or friends if the alarm goes off." Counter-argument: A personal emergency response system can actually alleviate the burden on family and friends by providing immediate and professional assistance in the event of an emergency.
5. "I don't want to be monitored or tracked all the time." Counter-argument: Personal emergency response systems only monitor and track in the event of an emergency. The benefits of having quick access to help far outweigh any perceived loss of privacy.
6. "I don't trust technology or worry it might fail when I need it most." Counter-argument: Personal emergency response systems are designed with redundant systems to ensure reliability, and many providers offer 24/7 technical support. In addition, the benefits of having access to help far outweigh the potential risk of technology failure.
7. "I live with someone who can help me in an emergency." Counter-argument: While having a caregiver or loved one nearby is helpful, a personal emergency response system can provide added peace of mind and ensure quick access to professional help in the event of an emergency when no one is nearby.
8. "I don't like the idea of a stranger coming into my home in an emergency." Counter-argument: The professional response team dispatched by a personal emergency response system is trained to handle emergencies and provide care with respect for your privacy and dignity.
9. "I already have a phone, I can call for help if I need it." Counter-argument: A personal emergency response system can provide immediate access to help, even if you are unable to speak or communicate. In addition, it eliminates the need to find and dial a phone in an emergency.
10. "I'm not comfortable with technology, I wouldn't know how to use it." Counter-argument: Many personal emergency response systems are designed to be user-friendly and easy to use. Providers often offer technical support and training to ensure that customers are comfortable and confident using the device.
How can you use this in your PERS business? These are great arguments to include in your marketing and sales copy.
Here’s another prompt:
Should I buy a PERS device or just use an Apple Watch with fall detection?
Here’s what ChatGPT said:
Whether to buy a personal emergency response system (PERS) device or use an Apple Watch with fall detection depends on your individual needs and preferences. Here are some things to consider:
1. Fall detection accuracy: While both PERS devices and Apple Watches with fall detection can detect falls and trigger an alert, the accuracy of fall detection may vary. PERS devices are specifically designed for emergency response and may have more advanced fall detection technology. However, Apple Watches are a convenient and multi-functional option that may work well for some users.
2. Emergency response: PERS devices typically have 24/7 emergency response centers that can quickly dispatch emergency services in the event of an emergency. In contrast, an Apple Watch relies on your iPhone to make an emergency call, which may not always be within reach or have a signal. However, an Apple Watch can also send an alert to your emergency contacts and share your location.
3. Battery life: PERS devices typically have longer battery life than an Apple Watch, which needs to be charged daily. However, some PERS devices may also need to be charged regularly.
4. Comfort and convenience: PERS devices are typically designed to be worn as a pendant or wristband, while an Apple Watch can be worn like a regular watch. The choice may come down to personal preference and comfort.
5. Cost: PERS devices may come with a monthly fee for the emergency response service, while an Apple Watch has a one-time purchase cost. However, an Apple Watch may also require a cellular plan to use the emergency response features.
In summary, both PERS devices and Apple Watches with fall detection can be effective in detecting falls and triggering an alert. Your choice may depend on factors such as accuracy, emergency response, battery life, comfort, and cost. Ultimately, it's important to choose a device that best meets your needs and provides you with peace of mind in the event of an emergency.
How can you use this in your PERS business? Make sure your customer service and sales team have these types of talking points ready for potential new customers.
Here’s another prompt:
Give me 5 ways to get more senior citizens to follow the social media accounts of my business - I run a PERS device company.
Here’s what ChatGPT said:
Sure, here are five ways to get more senior citizens to follow the social media accounts of your PERS device company:
1. Use targeted social media ads: Use targeted social media ads to reach senior citizens who may be interested in your product. Platforms like Facebook and Instagram allow you to target specific age ranges, interests, and behaviors, so you can reach seniors who are most likely to be interested in your PERS device.
2. Share educational content: Share educational content related to senior health and safety, including articles, infographics, and videos. This can help establish your company as a trusted source of information and build credibility with seniors.
3. Highlight customer stories: Share stories and testimonials from satisfied customers, particularly those who are seniors. This can help build trust and demonstrate the value of your PERS device to other seniors who may be considering a similar purchase.
4. Host social media contests: Host social media contests that encourage seniors to engage with your brand and follow your social media accounts. For example, you could ask seniors to share their favorite health and safety tips or stories on social media using a branded hashtag. This can help increase engagement and visibility for your social media accounts.
5. Partner with senior influencers: Partner with senior influencers or bloggers who have a following among seniors. These influencers can help promote your PERS device to their audience and encourage them to follow your social media accounts. You could offer free product samples or discounts in exchange for their promotion.
We went even further with this prompt to show how you can continue to have a conversation with ChatGPT to expand and offer more information.
For number 1, give me copy for 5 sample Facebook ads I could run with a recommended image for each.
Here’s what ChatGPT said:
Sure, here are five sample Facebook ads with recommended images for promoting a PERS device to seniors:
1. Ad copy: Stay safe and independent with our PERS device. Order now and get peace of mind knowing help is just a button press away. Image: An elderly person smiling while holding a PERS device.
2. Ad copy: Never worry about falling alone again. Our PERS device has fall detection technology to alert emergency services if you need help. Image: An elderly person sitting on a couch while wearing a PERS device.
3. Ad copy: Don't let fear hold you back from living your best life. Our PERS device gives you the freedom to go where you want, knowing help is always close by. Image: An elderly person walking outdoors while wearing a PERS device.
4. Ad copy: You've always been there for your family, now let us be there for you. Our PERS device gives you the support you need to live safely and independently. Image: A senior couple standing together, holding hands and smiling, with one wearing a PERS device.
5. Ad copy: You've earned the right to live life on your own terms. Our PERS device gives you the confidence to do just that, knowing you're protected 24/7. Image: An elderly person standing at a front door, confidently holding a PERS device.
All of this information was curated in less than five minutes of work with ChatGPT. While some may consider it basic and not necessarily groundbreaking results, the speed at which you generate ideas, and the ability to continue to drill down into conversations make the opportunities around this tool limitless.
We challenge you to give ChatGPT a try—be as specific as you can, get technical, and see what you can create. Artificial intelligence is here, whether we like it or not. Now’s your chance to experiment and stay ahead of the curve. Let us know how it worked for you—send an email to email@example.com.